Digital Marketing / Promoting / Online Marketing are probably the most used terms of the marketplace today. However, it is sadly just a bunch of jargon for most of people who hear it and employ it to convey their mind. What exactly is digital marketing and what part of it critical for today’s business customer? We’re here to break it down for you in the simplest words possible.
Online Marketing is solely marketing of your products or services onto digital platforms so as maintain onto your loyal consumers as well as increase easy reach to new potential target audience immediately.
That is this method. That is what Online marketing was. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is absolutely. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all social media platforms are available digitally i.e. online. However, there are other platforms that come under digital marketing except social media promotion and marketing.
What are the concepts and platforms of digital marketing promotions?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on motors such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a associated with developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It is a way to get higher rankings associated with search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every website owner as it assists you to stand out among the sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to sell your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it comes to products that possess a B2C segment.
There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple times. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy these people so as to keep reminding them concerning their visit to managing costs.
This also enables us to run another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds for example.
However, for a great digital / Internet marketing experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771